Public Relations

Everyday journalism and Public Relations journalism are different in a number of ways.  The main difference between the two types of media is found in their ultimate goals.

Public Relations press releases ultimate goal is to generate good will towards its client while normal journalisms ultimate goal is to inform the public.

The main goals of working in public relations for an organization includes but is not limited to:

  • Writing news releases
  • Organizing news conferences
  • Coordinating crisis communications
  • Attending conferences and delivering speeches

BYU recently had a crisis of its own to handle, as the university dealt with a student athlete violating the university honor code.

Sophomore center Brandon Davies was dismissed from the Cougars basketball team because he had sex with his girlfriend before marriage, a violation of the universities honor code that is heavily based on Mormon principles.

The university did not release many statements, rather just anecdotes towards the public that stated the situation and the dismissal of the sophomore center.

In the future, the university can do a better job of releasing a statement for the public to read.

Advertisements
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s