Category Archives: In the news

2012 in review

The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog. Here’s an excerpt: 600 people reached the top of Mt. Everest in 2012. This blog got about 2,200 views in 2012. If every person who reached the … Continue reading

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In the pulitzer prize winning article One in a Billion: A boy’s life, a medical mystery by Mark Johnson and Kathleen Gallagher, they discuss the new treatment that may be used to treat a young boy with an unknown disease. … Continue reading

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Pulitzer Prize Players

The Pulitzer Prize winning Mikwaukee Journal Sentinel titled, One in a billion: A boy’s life, a medical mystery, is a moving documentary about a young boy who has a rare illness. This online multimedia work is very effective because of the pairing of … Continue reading

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Award-Winning Compassion

One of the strongest elements of the Milwaukee Journal Sentinel journalists’ story on Nicholas Volker and his medically baffling disease was their ability to balance emotion and information. The journalists skillfully humanized an article that could have otherwise been a … Continue reading

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“Kroger Pumps Savings Into Customers’ Pockets”

This press release gets to the point quickly; no small talk. In the first paragraph, readers can learn when, where, what, who and how. The second paragraph starts out with a quote from the company’s Southwest Division president. Following that, the … Continue reading

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PR Analysis: Airlines Promote Japan Donations

A press release headlined, United and Continental Customers Donate More Than $2.5 Million for Humanitarian Aid in Japan, was written with an inverted pyramid structure-listing the most important news first and the less-relevant information toward the end. An inverted pyramid structure was … Continue reading

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PR News Release: Bahrain Hospitals Fine

The PR News Release that I focused on was Acting Health Minister Confirms Bahraini Hospitals Functioning Normally. News releases like other forms of media writing using short graphs that are easy to follow to get there point across, like in … Continue reading

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