Category Archives: Public relations

Stranahan: Testing Dosed Fish

Taking an interesting approach on the use of America’s most prescribed drug – antidepressants– junior biology major Lauren Stranahan studied the effects of Prozac on the development of zebrafish. The Chapel Hill native decided to test the effects of Prozac … Continue reading

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Strelow: Exploring Species Boundaries

During the 2:40 p.m. SURF Day session, biology major Bryan Strelow presented his research on the possible species blending of two types of cricket frogs. Strelow, a junior from Roanoke, Va., questioned the theory that mating calls are barriers between the … Continue reading

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TOMS: Spreading the Movement

TOMS Shoes is both a product and a movement, so its website markets both the shoe lines and the company, and its One for One program that gives one pair of shoes to a child in need for every pair … Continue reading

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Extreme Recess

There are no physical or mental boundaries that can keep a child from kicking butt, and Dreams For Kids provides that opportunity. This non-profit organization allows children who are physically and developmentally challenged to participate in modified sports. The organization … Continue reading

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Small Bank, Big Appeal

Coastal Carolina National Bank is a locally owned bank that appeals to both individuals and businesses. The bank’s website serves to further the goals of the company by focusing on a particular audience and using very personal writing. The goals … Continue reading

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“Kroger Pumps Savings Into Customers’ Pockets”

This press release gets to the point quickly; no small talk. In the first paragraph, readers can learn when, where, what, who and how. The second paragraph starts out with a quote from the company’s Southwest Division president. Following that, the … Continue reading

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Annenberg Announcement Analyzed

The Annenberg Space for Photography issued a press release to promote Beauty Culture, its upcoming photography exhibit on beauty and its presence in society. The release is written and formatted much like a journalistic story- it opens with a lead … Continue reading

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