The NPR article Life ‘In The Plex’: The Future of Google provides a promotional and informative description of the new happenings with successful search engine, Google. The program begins with a 25 second overview providing news of the company’s newly elected CEO and background on his history with the company.
Senior writer at Wired magazine and author of In The Plex: How Google Thinks, Works, and Shapes Our Lives.
NPR Host
After the 25 second opener, NPR host, ReneeMontagne, begins to interview Steven Levy. Levy is a senior writer at WIRED magazine who recently wrote the book about Google, The Plex: How Google Thinks, Works, and Shapes Our Lives. By interviewing a specialist about this topic, NPR is getting an educated opinion about what we can expect from Google in the future.
Levy is familiar with information concerning Google because it was his focus when he wrote his book. As the program progresses, Montagne asks closely related questions that incorporate basic information about Google as well as his book. Minimal transitions are used because their conversation is smooth.
The structure of the sentences are easy to understand, because of how clearly they are spoken. Levy uses many metaphors, “sit back with a rudder and sort of steer that ambition,” “moon shots,” and even refers to the new CEO as a geek, all while remaining professional.
Media Writes 2011 